Marketing & Branding

Sadly, it takes more than a great offering and a phenomenal team to make a business successful. In fact, if a company is unable to effectively market itself, it will struggle to make an impact no matter how well the rest of the pieces fit.

To ensure companies get the most from Vicent Advisory’s suite of Branding and Marketing services, all our clients benefit from a completely tailored approach. Once we know the goals that our clients are working toward, we audit everything from brand collateral to website health so that we can propose the best course of action.

For instance, if you’re hoping to raise or sell your business, a modern-looking website that acts as a marketing tool rather than just an online brochure will add to your company’s valuation. Likewise, a brand that’s engaging, consistent, and well-structured will give you more leverage in negotiations.

Vicente Advisory’s Marketing & Branding Services

1. Audits 

As mentioned, to make sure we provide clients with the services that they need, our first step is always to take a deep dive into what’s already there. We will then present a report laying out what services we believe would provide the best benefits.

2. Website Design & Development 

Nowadays, all companies need a website but that doesn’t mean all websites are created equal. A website that’s built to function will provide countless benefits, from generating leads to educating customers and clients. We specialise in creating websites that are made to function, using past data from previous and existing iterations of a company’s website to inform the process.

3. Branding 

We come across hundreds of businesses every year and can count on one hand how many have a clearly defined brand complete with brand assets. Whether you’re investing in a business or hoping to buy it, a big part of what you’ll be putting your money into is the brand so its importance cannot be overstated.

4.  Marketing Strategy 

Just as you wouldn’t pay thousands of Pounds to get on a boat with no fixed destination, investors don’t want to put their money into a company that doesn’t know where it’s getting its customers from or how. Among the many benefits of having a marketing plan, a clearly defined strategic approach will give potential investors peace of mind and show that thought has been given to how their money is going to be spent.

5. Data Protection & GDPR Compliance 

Websites are capable of gathering a lot of personal data and a website’s owner is responsible for how that data is stored and used. Simply having policies in place isn’t enough, however, as visitors to your website must be able to access documentation detailing how their data may or may not be used. This is only one aspect of data protection and GDPR compliance that you will have to worry about as a business owner so it’s important to make sure you’ve got all your bases covered.